Thursday, April 21, 2011

Thomas McConnell Photography

Thomas McConnell has a sneak peek on his blog of a project he just shot for us. This project promises to be an excellent example of the craftsman style as executed from a contemporary standpoint. Thomas shoots a lot of great work for us, and his blog and website are definitely worth a visit to see a diverse range of output as well as high level of execution. We depend on photography to both tell the story of our spaces and and provide the most compelling image of the work. Thomas' work often does both, which is transcendence of simple documentation. I often like to think about how our work really doesn't exist to the outside world until it is photographed. This is the reason we spend a great deal of care with the photography phase of the project, because in one sense it is the final translation of the needs of the client, met by the ideas and solutions of collaborative architectural process, and the beauty of execution by our construction professionals. This final translation is not true in the most important case, that of our client, but it is absolutely true for the rest of the world. This may be extended to the nature of a company's online existence. If a company is not represented online, it almost does not exist by today's standards. Which says a lot about how the internet has transformed how one perceives the world! Given this, and the fact that photography is the most important way for CG&S to talk about the work we do, underscores most powerfully the importance of image and narrative as represented through the online medium. That's why we're rather taken with photography, and see it as one of the most direct avenues towards advancing our work and key mission, which is improving people's lives through improving their homes, sustainably, and within a holistic urban environment.

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